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Stickam, a live video streaming service, has released its new API that enables you to build your own video streaming site without spending huge amounts of dollars.Mind it this is a pay-as-you-go service.

The StickamAPI lets you utilize its infrastructure for your benefit, be it hosting, streaming or handling bandwidth related issues. It is different from making channels like you do on other video streaming sites, because this is much more deeper into integrating videos and managing them.

CEO Steven Fruchter says that the new API will appeal to businesses and social networking sites looking to increase their engagement without having to pay and wait to develop their own live video platforms.

A good move by Stickam to monetize its platform. What do you think, will it help Stickam to lead the future of video streaming and content distribution?

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