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The San Mateo, California based online ad network, ‘Brand.net’, has raised an amount of $10 million in a round of funding. The company thinks that they are different from other because their concentration is only on brand advertising. Due to this the company claims to be the first of its kind.

According to the company they are different from others due to the following reasons:

• We focus exclusively on online Brand advertising.
• We only represent Brand advertisers and agencies; we do not own or “rep” publisher inventory.
• We guarantee that your ads run only in the highest quality environments against your target audience and context, using your definitions of quality.
• We use deep online display ad expertise and innovative technology to secure inventory at highly competitive rates.
• We measure our results with Brand-focused metrics.
• We guarantee everything we promise in writing.

Furthermore they say:

Brand.net is the first online advertising network focused exclusively on Brand advertising. We combine deep expertise in online display advertising with innovative technology to guarantee that Brand advertisers and agencies reach the right target in the right context, efficiently and measurably. You no longer have to make compromises to build Brand value online. Brand.net is Built for Branding.

We’re 100% focused on online Brand advertisers and agencies.

The amount was raised from the existing investor InterWest Partners along with Norwest Venture Partners.