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BMW has officially become the first car manufacturer in the world to use the Microsoft Surface Technology within it’s fleet product configuration management system.

So now BMW gives it’s customers the power to manipulate and configure their cars via a fancy touch enabled table and with the aid of software and hardware see the results being applied to their cars. Like for instance checking tire pressure, or even running a car diagnostic.

It’s a fantastic way to use the power of technology and enhance user experience, and the idea to commercialize it is worth tossing out to the people so they may benefit from it.

What do you think?