BlueRoads raises $6 million in its fifth round of funding. ZenShin Capital Partners organized the funding round, while ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures participated in it.
Shinya Akamine, CEO of BLUEROADS praised ZenShin Capital Partners,
"We are especially excited to be working with ZenShin, a firm which has strong relationships with leading international manufacturers."
ZenShin Capital’s managing director admires BlueRoads as a developing and an emerging company in IT field.
"We think that BLUEROADS is addressing a large market opportunity and has developed significant technology that enables customers with the largest, most complex channels to manage the numerous product lines, geographies, and programs in their channel with industry leading effectiveness and visibility,"
"We are looking forward to the company’s expansion into a wide range of segments that could unleash major value in their existing channels by using the BLUEROADS solution."
BlueRoads is a California based startup that makes software so that businesses can easily manage their vendors and resellers. The company claims to serve huge market portion by providing its software to some well known customers (like Xerox and NetApp). The company, in its third round of funding had already raised $9 million.
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