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Blockbuster is putting out its 99 cent DVDs enticing customers to turn towards its service in times where every penny matters. But is any one interested? With services like NetFlix, offering DVDs for a dollar who would even care about Blockbuster offering 99 cents for titles, most of which include ancient classics? Jim Keyes, CEO Blockbuster said:

We do have plans in the month of January to more aggressively roll throughout the system a value offer that will include movies in the 99 cents price range…The 99 cents plan is targeted at the value-conscious consumer in this challenging economy.