Blinkx To Share Search Index And Revenue Through Red Label

Silicon Alley Insider has reported that blinkx has opened up its search for other websites to use. The search solution has been name blinkx Red Label and will be a complete and flexible solution that would enable customers to harness the Video Web.

blinkx Red Label is an initiative to share search results with websites and share the revenue in half. The revenue would come from the overlay ads and textual ads with the search results. According to the press release, blinkx is giving access to customers of the largest and most diverse video index on the web today. blinkx currently boasts an index of 26 million hours of searchable videos. Youtube, Dailymotion, Metacafe are some of the video sites that it lets you search.

“Whether you’re launching a new Web site, or want to integrate rich media into an existing site, blinkx Red Label delivers a complete solution for your video needs,” said Suranga Chandratillake, founder and CEO, blinkx. “We offer immediate, up-to-date access to the Web’s largest index of top quality video in addition to the world’s most powerful video search technology, with fast, easy integration.”

Benefits of blinkx Red Label

Fast, Easy Integration: There are no setup or professional services fees to deploy blinkx Red Label, and the average implementation takes just three hours. There are two available models for implementation:

•   Fully Hosted: search results are hosted at blinkx.com, with the look-and-feel of the customer’s site
•   XML: provides customers with complete control over display and on-page integration

Broad Flexible Functionality: A broad range of functionality enables customers to integrate blinkx Red Label in a variety of ways to best serve their site’s design and purpose. From advanced sorting and filtering features, including language and family filters, to innovative display and integration options, such as the unique blinkx Video Wall, blinkx Red Label can be customized to meet customers’ needs.

Instant Monetization: Online Video Advertising is the fastest growing segment of online advertising. Forrester Research predicts the market will reach $7.2 billion by 2012. blinkx Red Label enables customers to maximize revenue by using their own ads or ones delivered by blinkx. Highly targeted advertising can be delivered in a variety of innovative, user-friendly formats which yield a high CPM.

Complete: With access to 26 million hours of content from a wide range of sites across the Internet, blinkx Red Label delivers the most comprehensive, most current and most accurate Web video index in the world. blinkx’s 350 content partners include top tier media companies and premium niche content producers.

The Wall is one of the coolest features of blinkx’ search results. The results of the term ‘Batman’ are shown below.