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I guess BlackBerry is trying to shed off its aging and ah, I am so mature persona to become more hippy, as it changed the name of its Application Center to BlackBerry App World. This had been in plan since October last year. I am not sure why was their a need to do this? First they removed the keyboard from their device, which was something I so loved about it and now the name, of course there is nothing wrong about it. But…. BlackBerry App World? It’s like seeing a grandpa hopping around with a candy in his mouth and shouting I am a kid.