Our comments and trackback policy You Link We Follow, You Comment We Promote

BlackArrow raised $20 million in investing for on-demand TV advertising. The startup is aimed at catering to the cable industry, offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders. The round of funding was led by existing investors Cisco Systems, Comcast Interactive Capital, Intel Capital, Mayfield Fund, and Polaris Venture Partners.

The service enables cable companies and TV networks to show the same ads on the Web as aired on TV. Whereas BlackArrow also provides a platform where managing and tracking all the ads is made easier; whether they’re on a TV network’s site, syndicated to other sites or run on a set-top box.