Despite the current financial crisis, the spending on Black Friday increased 1% as compared to last year. Americans spent $534 million on e-commerce shopping this Black Friday, announced in a report by comScore.
According to Gian Fulgoni, comScore chairman:
Early reports suggest that Black Friday sales in retail stores were slightly better than anticipated in this depressed retail climate, and that performance apparently extended to the online channel, which saw sales on Thanksgiving Day and Black Friday combined increase 2 percent versus year ago.
It’s probable that on Black Friday consumers responded positively to the very aggressive promotions and discounts being offered in retail stores, so it will be important to see how they respond to similarly attractive deals being offered online on Cyber Monday, the traditional kick-off to the online holiday shopping season.
