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The biggest problem with a shortened URL is that you never know where the link takes you, a trusted or a malicious site. This means you never know what is the link for unless it has been reported malicious by others or you have actually fallen prey to it. Twitter and Facebook, each have been victims in one way or the other, but Twitter’s default URL shortener, Bit.ly is taking the responsibility at warning users of links/sites that are malicious. It shows up a simple message that the site to which the link is provided has been flagged and suggests that users close the window or report the sender about it.