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Bit.ly, the URL shortener has grown by leaps and bounds, especially after Twitter adopted it as its default URL shortener. To be honest the service has done all the hard work at efficiently handling the load of shortening URLs on Twitter which is why it is expanding. The service is releasing new APIs plus new partnerships that are under way. Talking about partnerships, I bet Bit.ly is going to get a huge boost with Google Reader as it readily uses it for shortening URLs. That’s just one side of the picture, there are more services that continue to leverage the link shortener, namely CBS, SixApart for its TypePad all the way to Mozilla building up a retweet button using Bit.ly to shorten links.

From where I see it, Bit.ly is going far and beyond with its service and it might very well become the default link cruncher or many a services on the web. Primarily it’s well set with anything that is Twitter-ish as it recently partnered with the leading picture and video service for Twitter, yFrog. Are other such services envious? Well a simple suggestion for them that they should work harder and tray to match Bit.ly’s quality of service.