Our comments and trackback policy You Link We Follow, You Comment We Promote

Spongecell, an event planning and marketing tool is off with wiping its hands in the advertising market with its newly launched product Spongecell Rich Media Ads. The purpose is to amalgamate event planning, promotion technique with advertising. This in turn would be made available to the users through their accounts after its being added to standard IAB advertisement. This is going to act like a tool that lets users access it anytime they want to.

As reported by Kirsten Nicole (Mashable) the site would offer its services; ads that is as widgets enabling the users to ad an event that has been advertised to their social network with an option to share the information via cell phones or put it up on their homepage.

Spongecell lets you create online campaigns using rich media advertisements that appear more interactive to users and reach a wider audience world-wide. The system is based upon your organizational tools and various social media that use media sharing and broadcasting are pretty common, the site lets you utilize these features and help cut out the immense cost that advertisers face when it comes to promoting their campaign, plus the energy required for targeting and making the audience come up to view an event is tiring and  often not encouraging. As the company blog says;

Stop wasting your hard earned engagement!  Measure it (with our great new engagement reports) and make it last (with our rich media tools).

The snap on the left gives an example of how the thing works around. Consumers can build up their ads, that appear and can be used up as widgets. The most important feature is the sharing option; which means that the users can let their friends over various social networks know of the latest event in the pipes, providing an automatic promotion for a campaign.

There is also an  option to set up a reminder that lets you set up the date and time when you need to be reminded of the particular event, via email or even through their cell phones.

The service makes the entire advertising campaign more portable with having the consumers turn to promoters. Recently launched the ads present are limited to release with well known brands and agencies with the service expanding to the users by the end of summer.