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Baidu is looking to compete with the likes of Amazon, as it stepped into the C2C (consumer-to-consumer) business with its new launch of Youa.

Mr. Jun Yu, Vice President of Products at Baidu said:

"Baidu Youa continues Baidu’s tradition of providing the best possible online experience for our users." Further stating… "This new C2C platform provides user-friendly shopping with emphasis on customer service.” And “Our expansion into China’s early stage e-commerce market is a natural move for Baidu as Chinese ‘netizens’ are becoming more comfortable shopping online. With our vast user community, technological expertise, mature product offering and deep understanding of Chinese Internet landscape, we believe that we have a competitive edge in China’s C2C arena and look forward to taking full advantage of the growth potential of this sector of the Internet."

[via Search Engine Watch]