Our comments and trackback policy You Link We Follow, You Comment We Promote

Boston based Backchannelmedia, the developer of TV-to-Internet Click Through technology, has made an announcement today according to which Advertising Council is now using the company’s technology. Ad Council is a non-profit, private organization which produces, distributes and promotes ad campaigns on behalf of other non-profit organizations and government agencies. The technology will be used by Ad Council to connect viewers to more information regarding issues addressed by the public service campaigns of the organization. Following is the press release:

BOSTON, Mass. November 18, 2008 – Backchannelmedia today announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed by the organization’s public service campaigns. The Ad Council is a private, non-profit organization that produces, distributes and promotes national public service advertising (PSA) campaigns on behalf of non-profit organizations and government agencies. Four current campaigns will feature TV-to-Internet Click Through interactivity during Backchannelmedia’s Project New England Market Trials: Obesity Prevention, Inspiring Invention, Adoption and Autism Awareness.

Using the Backchannelmedia system, TV viewers have a convenient way to learn more about various interests by interacting with small, non-intrusive “clickable moments” in both programming and traditional commercial television spots. Viewers click on their remote control and forward bookmarks of their favorite TV content to a personalized and secure web site on the Internet for follow-up at the viewer’s leisure. Backchannelmedia’s technology allows viewers to learn more information about the Ad Council’s campaigns, sponsors and how to get involved in related causes.

The Ad Council is the latest nationwide advertiser to join Backchannelmedia’s Project New England Market Trials, the technology company’s initiative to introduce digital interactive broadcast TV in the New England region of the United States. Consumers are able to interact with the service through the over-the-air digital broadcast spectrum connected to a Backchannelmedia-enabled set-top box.

“Backchannelmedia’s innovative technology is a wonderful way to connect our viewers with the important information available online on how they can get involved on behalf of the critical social issues addressed by our campaigns,” said Barbara Shimaitis, Senior Vice President of Interactive Services at The Advertising Council. “We are very grateful for Backchannelmedia’s pro bono support.”

“Our partnership with the Ad Council demonstrates that the potential applications of the Click Through go beyond traditional commerce,” said Eric Martin, Director of Marketing at Backchannelmedia. “The Ad Council has been a staple for over half a century, and Backchannelmedia is pleased to be able to connect TV viewers with more information regarding these important campaigns.”