Babelgum, an Italian IPTV startup has announced that vodafone users with certain late generation smart phones can now watch Babelgum’s video content free of charge. The offer is currently limited to Italy but both Babelgum and Vodafone intends to follow suit in Britain on Thursday, and would rollout similar service in other countries like USA in the near future.
According to AFP:
Bocconi media professor Carlo Alberto Maffe said the Babelgum project is well adapted to European tastes, where mobile broadcasting never took off the way it has in places like Korea and Japan.
"It’s a video snack," Maffe said, noting players like YouTube already are attracting mobile viewers in Europe. "It is time for a new kind of Internet access and content, the fruition of the process (being pursued) by all major media and technology companies."
