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Atten.TV is a mac client application that users could download and install on their machines to broadcast their clickstreams. The software records your clickstreams and uploads it to the server, where any one could opt to view what you are doing, just like someone watches a Television program.

The Atten.TV player is a window that displays the clickstreams, that could either be viewed live or recorded so others could view it later. The company will be rolling out a Atten.TV Guide that will list who´s broadcasting at the moment.

Atten.TV is founded by Seth Goldstein who believes that “a couple of people out there are comfortable exposing their clickstreams.” Seth thinks that the idea is comparable to Justin.TV, except for looking at his view from behind a camera, a person gets to look at the pages he is browsing.

Atten.TV has the potential to become a marketing goldmine. Behavioral marketing experts could analyze the click streams and on the basis of that could serve relevant ads to that person. But in order to do this the company would need to have hundreds of thousands of clickstream broadcasters. Seth is banking on people signing up voluntarily and giving away their basic information like gender, zip code and some personal preferences to make this work.

Seth if you want my clickstream and then sell it to marketers to serve me ads. All you need to do is to pay me 60%-70% of all ads served to me. Funny as it might seem, but in a world where software costs next to nothing to develop, the only thing that matters is the Attention of the very person you are interacting with. Gone are the times when companies offered software and services for free in order to rise above the crowd. Now you would have to pay your users to rise above the crowd, since literally everything is offered for free.