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Apr 25 2007

Ask.com Launching AdSense Competitor

Bilal Hameed   |  47 Views

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Ask.com is planning to launch an adsense competitor. The new contextual search ad service will go live in the week of May 21st.

The product will initially launch within IAC’s own network of sites including Match.com, Ticketmaster.com, Evite.com and Citysearch.com and will later expand to include trusted third party publishers. As for people like us, we most probably will have to wait till next quarter to get our hands dirty with this product. All the current sponsored listing advertisers will automatically be opted into the new contextual network, but could opt out if they want.

Publishers will have two unique features that both Yahoo and Google does not provide at the moment i.e they could set “page yield threshold” and “relevancy threshold”. These two thresholds will allow publishers to determine whether they want higher paying ads or more relevant ads. Another feature that Ask will be providing would be transparency, something that is missing from Google’s AdSense offering ever since its launch. Ask.com publishers will be able to know their revenue share upfront. This might make a short term difference, but at the end of the day the party offering the higher payments will win. Although matching Google’s extensive repository of advertisers will be tough, a little competition is always good for consumers.

See the press release embedded below.

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2 Comments »
Chandra Kumar Chetri, Assam, India. Subscribed to comments via email
July 22nd, 2008 at 02:06

Sir,
Recently i came across Google Adsense in the net. Since then i’ve been thinking of joining it to avail of this service. But i’m in dilema whether to go ahead with it or not for there are many froud online scheme prevalent in the net all the time fooling the browser in every second. I doubt whether Google Adsense is also one of them. So, Plz, focus on this and guide me accordingly.

Thanking you.

Chandra Kumar Chetri

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Shoaib Hashmi Subscribed to comments via email
July 22nd, 2008 at 04:37

Hello Kumar!

Well you can rely on Google Adsense. The ads displayed there are not fraud but if there is something wrong with the ads, then Google will be responsible for it, not you.

So its all cool on your side, you don’t have to worry about it.

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