With football season kicking into full gear, the number of mobile searches will dramatically increase. Imagine a group of guys huddled around the TV watching the game. Everyone is loud and raucous for the first half which makes their appetite for the essential food groups, beer, and wings grow exponentially. Halftime is soon approaching and everyone needs a refill on beer and something to fuel them up for the next half. Buffalo Wild Wings airs an ad that lets their guests pull up a coupon on their mobile phones to present at their closest location by using ip geolocation. Everyone of the famished football fanatics reaches for their device, does a Google search for the coupon, and heads to the closest dining establishment.
With the prevalence of smartphones and tablets, it is becoming more important to make sure your mobile marketing campaign is on even keel with your overall marketing strategy. Buffalo Wild Wings couldn’t market their restaurants as effectively if they relied on a purely desktop SEO strategy. More businesses are using to their mobile strategy to reach out to potential consumers instead of relying solely on their traditional desktop campaigns.
Google CEO Eric Schmidt stated that 78 percent of smartphone owners use their device while they shop. Consumers are now armed with information they can use to determine where they conduct business. Shoppers are becoming smarter, more vigilant, and extremely savvy when searching for deals and locating items at specific locations. If your business is not continually updating information, some shoppers might think you’re out-of-date and turn to a competitor.
With check-in services like Facebook and FourSquare attracting new users everyday, your business can gain better exposure by giving people a reason to check-in. If you run a restaurant, you can offer specials and free items to visitors using the websites. You can give special treatment to the person who checks in the most often, giving more incentive for people to visit. These check-in services are excellent tools for gaining repeat business and retaining more customers.
Mobile marketing will continue to grow with the emergence of better smartphone technology. Creating a static experience for desktop viewers could once get a company by, but now your online presence must contain interactive elements which are easily accessible by smartphone.