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Jul 22 2008

Apple’s Mystery Product? A myth or a reality (to be)?

Sardar Mohkim Khan 

jobs_Mysterious product1

We reported Apple’s quarterly reports today and there was something mysterious about the low expectations for the upcoming quarter. Almost immediately after the reports banged up competitors there was a slump in stock price by about 10%, which took a clean $15 billion chump off Apple’s market share. And with the low expectations, surprising isn’t it that if a company enjoys a reputation of hitting successful quarters would deem so low and put up a weak guidance?

Of course there was an answer as always; it somehow made even more questions spring up in our minds, very intriguing answers and more shadows left to lurk. Apple’s CFO, Peter Oppenheimer along with many of the top Apple officials kept referring to a mysterious something; perhaps a transition of a product or something totally new. Not much intriguing? Well here is the add-up; the moment one of them hinted at this ‘mystery Apple’ they jumped over to saying ‘we can’t discuss it today.”

Oddly enough, Apple is not known for shouting off its new products until the time is right and this one somehow was mentioned more times than anything else so far ( the only thing that beat this was breathing I guess). Nevertheless; this new ‘product to be’ has become a reason for the slump in stock prices immediately after the quarterly report.

There have been speculations from various circles about what this new product could be? AppleTV? Apple declined this calling it to be a hobby and nothing serious enough to presently work upon. And others thought of it to be a notebook with a newer design and processors. But then isn’t it too obvious that such a thing is bound to happen with time? As introducing speed, sleek design, loaded and many a things readily embedded to give users a one-in-all hardware? So what could this new product be?

Most probably Apple won’t waste time and loose lose money by talking about a better notebook, but an amalgamation of an iPhone and a notebook has a very high probability. A notebook that has no need for peripherals like mouse, keyboard etc, a total touch-screen version of a laptop as many have speculated by many around.

However one thing has been thought quite seriously is that the new product has to be ultra cheap. Why? Apple’s representatives said so; stating that the new product hurt its overall profit margin. The hardening of this idea could turn out to be pretty expensive of course and it has already wiped quite a lot of bucks already.

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Comments
  1. Kerblotto Says:

    It’s “voila”.

  2. Sam Says:

    Hi, I would just like to let you know that it’s “voila,” not “woala.”

  3. Sardar Mohkim Khan Says:

    Kerblotto and Sam; I have taken it the point up but I would also like to clarify that I purposely used the word. Voila wouldnt ave sound intriguing enough to go with Mystery :).

    Regards,
    Sardar Mohkim Khan

  4. CeruleanDoomFreak Says:

    I knew its about some new gadget! man i gotta get the new one!

  5. CHas Says:

    I think it is a new apple tv/mac mini. I think they are going to market it as a home server/media tv device. It will have blu-ray in it. Since Apple witht he start of the Macbook Air having no optical drive is going to be the future of apple and their laptops (not right a way but in the near future). Apple TV/mac mini would be the solution without having to purchase an externat drive that you lug around and never use. Unless you are in business, a lot of families do not have multiple computers at home.

    I also think it will have Slingbox like functionality. As the centre of your media world, the new Apple TV/mac Mini you will be able to stream your TV to your computer(s) and save programs with PVR like functionality.

    Coming full cirlce, you would be able to have advanced remote features using your iPod touch or iPhone. Would be a remote and keyboard and flying mouse for the new Apple TV /Mac mini.

    Apple now owns your livingroom.

    No Tablet just yet. wait until Janurary.

  6. James P Says:

    My dream machine awaits

    Its all about the software not the hardware, the hardware can come in any shape or form.

    I think it’s an teeny weeny eee PC style mini notebook, the iphone is awsome as a mobile. Its not exactly mobile computing on the go. You need a bigger screen and a flat buttonless keyboard that folds which is waterproof that can turn into a gesture trackpad with a simple slider for enhanced gaming and editing. If it has a 7″ screen and a keyboard and runs off iphone architecture, it will be the next phase in mobile computing for Apple. It has to be able to run iphone apps & have the same functionality in a mini laptop style with touchscreen. This will keep the iphone developers happy as all there apps now have a new platform to run on automatically and room for more power in this form factor. Don’t forget an apple product completely expires after 3 years. My dream machine awaits. It’s time… I can hear you already, “keep dreaming dood” ….

  7. SF Says:

    Loose = Lose. Good article though!

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