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Aug 11 2008

Apple’s App Store minting cash: Steve Jobs

Sardar Mohkim Khan 

steve_jobs

Its been a month since the launch of Apple’s App Store for iPhone and iPod Touch and already the numbers that count the downloaded applications has tipped over 60 million as Apple’s CEO, Steve Jobs talks about it in an interview with WSJ.

Now the interesting part comes in with the amount of revenue the App Store has generated within thirty days of its launch; the net sales have a turn over of around $ 30 million, keeping in mind that a vast majority of applications made available at the Store are for free. If we were to do a bit of calculation keeping the current number of sales/downloads constant App Store ends up amassing $360 million for the year but that appears pretty pessimistic compared to what Jobs told the WSJ:

This thing’s going to crest a half a billion, soon. Who knows, maybe it will be a $1 billion marketplace at some point in time…

App_Store And that sounds pretty logical given that the iPhone just made it to the market and it has yet to make its way to the larger parts of the world, it won’t be wrong to call this a beginning and where ever it’s going to end, it’s going to end ‘big’. Though Apple doesn’t generate much form the sales of these applications and keeps only 30% in order to meet expenses related to transactions and other costs concerning the running of these App Stores, the developers get the larger chunk of 70%. This means that it entices developers more to bring out the best in them as they have the cash to pay for their hard work. As Jobs himself pus it:

I’ve never seen anything like this in my career for software…

Jobs considers this to be a major push at increasing the sales of iPhone and various other devices in a similar way as the iTunes did with iPod; making them more appealing. Jobs added:

Phone differentiation used to be about radios and antennas and things like that. We think, going forward, the phone of the future will be differentiated by software.

Very true, the sort of hype the iPhone had created still breaths the same with the countless applications that are waiting to make way to the iPhone via the App Store.

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