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When I read Apple’s ad budget for the current year touching half a billion dollars I wondered how many a firms would be dreaming to get some cash in such tense times, the current spendings total to $486 million. Well if Apple has been spending so much it has been doing so in the right direction and for the right product, the iPhone compared to what Microsoft has spent on pretty senseless ads. Plus apps associated with Apple and its products score record download as they are seen by consumers in action on the Mac vs. PC ads.