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DRM free tracks may very well be offered at iTunes as talks between Apple and the giants in the music industry are busy talking about giving it a reality. The talks highlight of providing consumers with tracks in the AAC format without copy protection, the purpose to put them out in the AAC format is to provide better sound quality along with added information about the track (artists, date of purchase etc). The talks include three of the four giant record labels namely, UMG, Warner Music Group and Sony BMG. Other record labels have however withdrawn from any such deal/discussion given the inflexible pricing at the iTunes store.