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With Apple’s iPhone being the craze of the current generation, its App Store remains the center of attraction. At the time of its launch App Store’s one third of apps were games, and the majority continues to be on the growing end. Now Apple looks to disturb Nintendo and Sony’s mobile gaming efforts – if it were unbelievable before, believe it now! Sega Corp. and Id Software Inc. are two of the gaming companies that are putting the money in new iPhone games as currently 2,000 games are available on the App Store. And with the phone’s touch screen and relatively powerful graphics screen, why not? U.S. President of Sega, Simon Jeffrey, was quoted as saying:

"Games sold via the App Store are the most profitable in terms of any of the formats we work on."

Apple’s policy of 30-70 allows Apple to retain 30 percent of the revenues the app generates, while 70 percent goes to the developer. Whereas the App Store also eases this matter, as it saves Apple from going through publishers and retailers, and gets a larger cut without the hassle.