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Omniture would be launching App Measurement for iPhone, which would be an extension of its SiteCatalyst measurement tool for native iPhone applications. App Measurement would be available in Jan 2009 and would allow iPhone developers and marketers to gain insights on user behavior and interaction patterns.
This is nothing new as plenty of similar services such as Medialets, Mobilytics, AppLoop and Mobclix are already competing for this space.

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