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AOL has made an attempt to push itself through into mobile ad offerings while it has already lost a quite a lot of weight by burning most of its services and splitting up. The sole purpose of it was to step into the shoes of MSN and Yahoo and transform into a portal to support ads.

AOL has shown keen interest in this regard and had got its hands at Third Screen Media (a mobile ad company) last year and has been involved in selling ads to a large number of recipients across mobile ad networks using Third Screen Media’s technology.

The current development is that AOL is working up iPhone to deliver customized mobile ads. This service is offered via Third Screen Media, Platform-A’s (AOL’s digital ad business) mobile ad serving platform and network. The purpose of this is to detect and deliver optimized ads on iPhones surfing the web. President of Platform-A, Lynda Clarizio said:

We can not only help advertisers effectively reach iPhone users on WAP pages and Web pages, but we can also deliver banners optimized for display on the iPhone.

This can come in as good news for AOL’s ad business as Third Screen Media is the only mobile network that also hits around 90% Internet crowd in the Web display network. Thus with such a combination the benefit is there for iPhone too, as Platform-A can deliver up to a 75 million ads alone every month. As Lynda added:

Platform-A’s unmatched reach, solutions and technologies can benefit advertisers trying to reach consumers in the most compelling way.