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Google announced that it is discontinuing its print media advertising business. This shouldn’t come as a surprise as the print media has had it coming since a long time, where the year 2008 proved fatal in its downfall. A statement by Spencer Spinnell, Google’s director of print ads suggested this advancement:

While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted