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Online shoe retailer, Zappos will be having dreams given that Amazon is set to acquire it for a total of $847 Million, divided; $40 Million in cash and $807 Million in stock. Zappos will keep its brand and HQ in L.A and the management team upon the closing of the deal. Zappos had been quite successful on its own, so much that it got attention from Amazon then why go for this? Perhaps Zappos knows the fragility of the sales in the current financial atmosphere and going to Amazon might just give it a wall to rest against in case sales take a plunge. Whatever the reason be, it’s definitely one more short in competing Amazon. Zappos on the other hand will be able to take full advantage of Amazon’s global dominance and will give it the right structure to expand further.