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Oct 22 2008

Amazon acquires the game company Reflexive

Shoaib Hashmi 

Amazon-Reflexive Seattle based Amazon has acquired the Orange County based gaming company, Reflexive. The acquired company builds and distributes games and has developed 15 games so far for different platforms which includes PC, Mac, Xbox 360 along with online games including flash based games.

The amount of the deal is not yet confirmed. On the occasion, the CEO of Reflexive, Lars Brubaker said:

As I’m sure you can all imagine this is a very exciting day for us at Reflexive. It means we’ll be able to expand our distribution network to include Amazon’s amazing distribution channel. With Amazon we will bring a huge new group of customers into play.

At Reflexive we have always prided ourselves on maintaining good relationships with everyone in the industry, and are excited that Amazon shares that philosophy. We intend to provide the best distribution platform anywhere, and to continue working openly with all the participants of the casual games space. Together it is our priority to continue this inclusive attitude going forward.

What this means for all you developers is that it’s time to get excited about your future with Reflexive. We can’t talk about everything yet, but we’ll be in touch shortly with more information. All of the features that you know and love about GameCenterSolution will still be available to you now and in the future, and you can continue to submit games through the Reflexive site.

According to Allen Stern such casual games give an opportunity to players, developers, aggregators and advertisers by bringing them all at a place where everyone can gain something.

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