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Alibaba might not be planning to plunder and make a run off with the forty thieves but the e-commerce giant is quite energized to invest outside China. In accordance to that, the site has plans of launching a major $30 Million ad campaign in the U.S. Along with the money coming in, Alibaba will also increase its U.S staff by three folds. Although Alibaba did report a 15% drop in net income in the previous quarter, but is positive about making bigger investment, believing that these will prove fruitful in the longer run. I am not sure how fruitful it turns out for presently the site fetches a mere 15%  of U.S traffic on its international market place.