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Akamai has made an announcement according to which the company has unveiled its plans to acquire Acerno. The deal is considered to be a merger. The financial details of the transaction are yet to be known. According to Akamai, the latest agreement might not affect the company’s earning of the current year.

The New York based add network, Acerno, summarizes the data of the consumer shopping anonymously in order to assist in creating the most likely ad messages for retailers and manufacturers.

Other than this the company has also announced the release of the service called “Advertising Decision Solutions”. The service is specifically targeted to sellers and buyers of online advertising. The new service is the center of Acerno’s technology and it will help out in integrating the real-time data from consumers.