Comments on: Ads in Phone Calls? No thanks GigaFone!

By: Abdul

Abdul — Fri, 15 May 2009 10:34:48 +0000

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By: some one there

some one there — Tue, 16 Sep 2008 09:05:26 +0000

i found the same idea with Utones ones mobile ads from indonesia who gives the same offer to subscriber for viewing the adv with free talk and mobile content such a ring tones,wallpaper etc.
also Utones able to become a solution for paying gates.
Utones aplication running under symbian 8,9 version also windows o/s.
this aplication including Voip service,traver guide,V-track(viachle tracing) gps system, the traying to build not only mobile adv but more.
i know that gigafone already coming to malaysia and indonesia,but after that some indonesia company steal the idea and develope the same consept and they already sell the fs to malaysia,australia and U.K.
i already makes some reaserch and gigafone can suit in indonesian market but the problem is gigafone overing is too much $1,5million for buying this aplication, compare to utones who only cost $100.000. including server. for more information contact my mail.

By: Ivor

Ivor — Tue, 12 Aug 2008 07:25:42 +0000

Sure Imran. We basically use two methods based on teh answer to teh following question: What do you do when the phone rings? Firstly, because of the unique technology and psyco-interaction at moment of incoming call or sms, Gigafone guarantees “eyeballs” or viewers. This database is further specified into unique user data (one person may view an ad more than once), which is segmented by our analytics engine based on use-history/handset etc and run through our databse pre- and post- campaign. Secondly, we of course record CTRs (click Through Rates) where a customer will pursue a link or offer through the on screen ad to register for a competition, download promotional content etc. Thus we offer two mechanisms, one based on unique viewer statistics, the other on registered expressions of interest. Crucially, both are opt-in from a consumer point of view and do not interupt what should be a wholly intuitive and uninhibited communication exchange. This is the Gigafone proposition and what, I feel, differentiates us from all other mobile advertising propositions. We can deliver an almost unlimited advertising inventory without interrupting the customer’s thought flow.

By: Imran Hussain

Imran Hussain — Mon, 11 Aug 2008 13:56:37 +0000

If the advertisement will be interactive after the call, and can be cleared easily by one touch, how will you rate the effectiveness of these types of ads?

By: Ivor

Ivor — Mon, 11 Aug 2008 08:10:05 +0000

A corection needed here – and perhaps a little more research. The Gigafone solution is non-interrupt, presenting content only upon an incoming event. This content is only interactive AFTER the call, and can be cleared from screen with one touch. The only time given to the advertising is that which is voluntarily given by the user. Gigafone is in fact the solution to the problems you’ve outlined in the article.