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GigaFone is working on incoming phone call ads to bug the hell out of us. The system would be opt-in and based on the personal data provided by the users, will provide targeted ads. But the question is why? Why would any sane person want to opt-in for such a service, when we already pay enough bills with taxes for phone and cellular services. Well, GigaFone thinks that discounts and phone rate subsidies would lure in users to take the bait.

While the advertisement industry is trying to find new ways of providing ads in videos and websites in every way possible, GigaFone is looking for the most different medium, which ReadWriteWeb says is reminiscent of the successful efforts by Blyk, a European company that shows ads in exchange for fee minutes and text messages.

As much attractive discounts and phone rate subsidies would sound, I wouldn’t want to attend a phone call and than listen to an ad before talking my communication. Specially when a phone call of less than one minute would require you to go through ad hell? No way!