Adobe has announced the launch of Adobe Media Player, a desktop app that will enable users to vide high quality video, irrespective of being online or offline. The media player achieves this functionality due to the fact that it is built on top of Apollo, a cross platform and open standards framework that leverages Adobe Flash Player, Adobe Flash CS3 Professional, Adobe Flash Media Server 2, and Adobe Media Encoder. The media player also allows content owners to distribute, track and monetize their videos. Users will also be able to create media channels via RSS, and stream and download videos.
The most important strategic ploy here is to use the media player to foster and nourish the Apollo ecosystem. The media player will no doubt bring the capabilities and potential of Apollo to light and will show developers what this framework is truly capable of.
Adobe has also provided content creators the tools to analyze and track the way users consume their media. All of this cookie based, banking on the fact that most of the users already have cookies enabled by default. Content creators will also have options like streaming encryption, content integrity and identity based protection. After watching Google face the wrath of Media Companies in more ways than one could have imagined on copyright issues, Adobe certainly has decided to play safe and have friends on the other side of the fence.
Read: ReadWriteWeb and NewTeeVee
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