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Admob, which claims to be the largest mobile ad platform, has raised $15M in a second round of financing. The round was led by Accel Partners and included the existing investor Sequoia Capital. Admobs launched last year and has served more than 1.6 BN ads. The company claims to top player in this space ahead of Third Screen Media.

Admob and Third Screen Media are in a claims clash as well with Admob claiming to serve 600 million ads in Feb and March and Third Screen Media announcing 175 Million impressions served. Admobs has 1200 publishers in 160 countries. It allows advertisers to target geography, behavior, demography amongst other things.

Competitors include Third Screen Media, Ad Infuse, Enpocket, Millennial Media and Rhythm New Media. Google, Yahoo and Microsoft have yet to build a portfolio in mobile ad space. It is yet to be seen if they will do it indigenously or will open up their pockets and grab one of these startups.

Clearly the mobile ad market is in its infancy, but competition is likely to heat up rather quickly.
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