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World’s leading mobile ad company, AdMob has joined hands with MADS, a mobile ad company in Europe. The move will prove to be a big one for AdMob as it would expand its services using various mobile mediums like MMS, mobile web, etc. AdMob already serves more than 4.6 billion ads a month compared to MADS minute 300 million, however AdMob’s network is more concentrated in the U.S, where as MADS reach extends to over 15 countries. Let’s see how does this expands AdMob’s reach on the global level.