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Nov 7 2008

Adknowledge acquires Lookery’s Ad Network

Saad Ali Abbasi 

lookery_logoLookery’s ad network was acquired by Adknowledge – the company announced today. The acquisition amount was kept under covers, though the data network of Lookery will remain with them. Adknowledge, a Kansas City-based provider of behavioral online ad solutions, also acquired Adonomics recently, increasing its advertiser base, and suite of publisher tools.

Dwayne Lafleur, G.M. of Social Advertising at Adknowledge states:

“We thought it made sense to own those relationships so that we can better serve publishers and better utilize our technology to improve their earnings.”

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