Remember we talked about Adgregate Market? The startup that provided users with a rich and interactive way to shop online, right from finding a product to its purchase right within the Ad itself. You can read about it here and its ShopAds platform. The latest news is that the platform is launching ShopFans, the first of its kind ecommerce solution that is right within Facebook framework. This would prove to be very beneficial, primarily because:
- It makes shopping more social
- Users can make purchases right from Facebook platform without needing to jump to the Store’s site.
- The services of privacy juggernauts: McAfee and TRUSTe ensure you are secure.
With this total integration with Facebook platform Adgregate Markets would be able to leverage the power of the social network and have its presence almost everywhere as users make purchases through the platform. Think of it, anytime you hit “I want this”, “Like”, Shouts, etc your actions would appear in news feeds of others, thus increasing the chances of its promotion. Users on the other hand will be able to learn more directly about the products and this interact in a more real time manner with the brands themselves. And the best part: there is nothing wrong with it.
Social Commerce has taken a massive leap with the rapid growth of social networks and the increasing dependence of users on such platform. I am not much surprised by the latest survey that puts Social Commerce as one of the top 6 investment destinations for the current year [Forrester Research]. See for yourself, everyone on the social network is associated to a brand on the social network, be it becoming a fan of it on a page [or Likes it as of now], subscribe to, etc and if there is nothing, someone is at least writing about it for the good or bad.
One such brand that is taking full advantage of ShopAds and Facebook alike is StyleQ, you can visit its page here. And with the World Wide Like option for Facebook set to appear any time soon, I can bet anything outside the network itself would be sucked into it.
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[...] business with a merchant. Unlike existing social commerce solutions offered in Facebook today, Adgregate’s ShopFans has won the public endorsements from both security and privacy heavyweights, McAfee and TRUSTe, to [...]