New York, NY (June 27, 2012) – CapsulePen, a new kind of pill case and the brainchild of Joseph Cote (serial entrepreneur and former founder of Dance.com), hit Kickstarter (video here: http://www.kickstarter.com/projects/1967168209/capsulepen?ref=live ) on May 9. With only 4 days left in the campaign which ends on July 2nd, over $15,000 has already been raised to bring this product to market. The pill container industry is getting turned up-side down by this new form factor. CapsulePen is a pill box shaped like a pen; and helps people to take pills as needed, which is a significant challenge in the health industry in general, and for the elderly or chronically ill in particular.

The CapsulePen is the first pill container that arranges pills lengthwise in a tubular container shaped like a pen. The pen fits virtually all pill sizes, and they are loaded in reverse of the the order they are to be taken. A clip ensures easy fastening inside pockets, and magnetized end caps make it easy to place the CapsulePen within eyesight in a kitchen, bathroom or office. Its hexagonal body plus the magnetized ends allows for seven CapsulePens to fit perfectly together in a weekly bundle, for easy, secure portability. CapsulePen users can pre-load a full week’s worth of medication, ready to be taken on time, every time.

“It just makes sense,” says Cote, evoking Charles Eames, who said that design is a plan for arranging elements in such a way as best to accomplish a particular purpose. High design standards aren’t the only achievement here. With domestic mfg, partners Pelham Plastics in Pelham, NH, CapsulePen plans on a “just-in-time” mfg. model to enable speedy delivery of orders across the globe. There are 150 million people in America alone on prescription medication; over 500 million in the world. Non-adherence is an expensive and potentially deadly problem, resulting in 89,000 deaths and $100 billion per year in unnecessary hospital costs.

The pens are currently available as rewards for financial support of the launch of the company through CapsulePen LLC’s www.kickstarter.com campaign through 2pm EST on July 2nd, and thereafter on their website (www.capsulepen.com). The patent is pending in the US. “And we’re constantly looking for new ideas and new markets,” concludes Cote. “This is just the start of new ways of solving everyday problems in simple, clean, elegant ways.”