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Simple is easy, that is what FriendFeed feeds its user upon and a reason why it has been a success so far.

The concept was put forward by Bret Taylor and Jim Norris (programmers who built Google Map.) and teaming up with Paul Buchheit and Sanjeev Singh (members of the of the original Gmail software team). The purpose was to ease the process of interconnecting friends. The task was simple; create something that makes sharing easier in everyway and FriendFeed does exactly that.

The new Rooms feature enables users to create their own rooms that can be public or private (only invited members can access). Friends, family and strangers who share the same taste have a chance to discuss all that they have to no matter where they are.

Kevin Fox has similar thoughts as it avoids cluttering up someone else’s FriendFeed and work on your own.

Not just that it lets you share whatever you want and designate where it is to show up (a total control over everything).

With simplicity, concept and a team as efficient as this it shouldn’t be surprising that FriendFeed has such a large following in such a short time.