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And the race of the URL shorteners continues, each trying to beat the other by differing in names and a few additional features like password protection, etc. I just came across another one (don’t blame me, it’s the fault of the real time FriendFeed), 3.ly. The new URL shortener takes the cake away as being the shortest URL creator with a mere 14 characters, beating is.gd’s 17. Now this might sound pretty useless to talk about and many would jump out shouting if there isn’t anything better to talk about. I personally think it’s useful, all those useful URL shorteners, especially in the age of micro-messaging services (I didn’t say Twitter) where you would love to save as many of those 140 characters by shrinking the long URLs, there is quite a need for these services. 14 characters, I can bet there is some geek already at work to shrink it further by a couple of more. Anyone?