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37 Signals have just launched Highrise, their new contact management application. 37 signals is famous for Basecamp (their project management application), RubyOnRails (a web development framework) and extreme usability.

Highrise can track leads, clients and vendors allowing users to stay on top of their customer relationships. Tasks, Notes and calls can have reminders set to them for reminding follow ups. On user sign up he is assigned a unique email address and any items sent to this address becomes tasks for this user, thus making a sort of To Do list for him. Members of a company can share vendors, clients, lead, and co-worker information to get up-to speed with the specific customer. So clearly this will be multiply the utility of the service, if an entire company subscribes.

Rates vary from a Free plan (2 users and 25 contacts) to a $149 per month subscription (Unlimited users, 20 GB storage, 50,000 contacts and other goodies). The service tour is here.

The service is extremely easy to use and simplistic. They have almost become a standard in this regard now, with even a book published on how to skip the irrelevant issues and getting down to the relevant things. Also do check out their blog here.