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A digital out-of-home media company, SeeSaw Networks, has raised $3.3 million in the B round of funding. Sutter Hill Ventures, the first round investors, also participated in the round.
The San Francisco based company contains a network of such advertisers who want to promote products by getting their message to end users away from their homes. They claim that they have created a new approach of getting to people by what they call Life Pattern Marketing. It is a way to place brand message on digital screens and billboards which are situated at places which are visited by people frequently in their daily lives.
Two other investors, Dickey Revocable Living Trust and the Zweben Family Revocable Trust, also participated in the second round.
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