New York, NY (June 27, 2012) – CapsulePen, a new kind of pill case and the brainchild of Joseph Cote (serial entrepreneur and former founder of Dance.com), hit Kickstarter (video here: http://www.kickstarter.com/projects/1967168209/capsulepen?ref=live ) on May 9. With only 4 days left in the campaign which ends on July 2nd, over $15,000 has already been raised to bring this product to market. The pill container industry is getting turned up-side down by this new form factor. CapsulePen is a pill box shaped like a pen; and helps people to take pills as needed, which is a significant challenge in the health industry in general, and for the elderly or chronically ill in particular.

The CapsulePen is the first pill container that arranges pills lengthwise in a tubular container shaped like a pen. The pen fits virtually all pill sizes, and they are loaded in reverse of the the order they are to be taken. A clip ensures easy fastening inside pockets, and magnetized end caps make it easy to place the CapsulePen within eyesight in a kitchen, bathroom or office. Its hexagonal body plus the magnetized ends allows for seven CapsulePens to fit perfectly together in a weekly bundle, for easy, secure portability. CapsulePen users can pre-load a full week’s worth of medication, ready to be taken on time, every time.

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