Loosing Search might not make a big difference to Yahoo!

There are more attempts made by Microsoft to acquire some bits and pieces of Yahoo despite a total turn down by either parties at one time or another. The two have come as far as blaming those who had the deal been talked about (Steve Ballmer on bankers). The latest rumor smoking up the Web atmosphere is that of Microsoft trying yet again to pt forward a bid to buy Yahoo Search along with a media company taking up the remainder business (most probably Time Warner or News Corp).

Heather Hopkins presented to us a break down of Yahoo’s traffic over various services it offers for its users. The services number to 20 and it shows the breakdown of individual service utilization by end users in terms of percentage and is based on the share of US internet visits amongst websites.

The results do not put up a very encouraging display as Yahoo lags behind as it ends up no where even after combining all the results. In comparison to Google Yahoo looses big time the only success coming with Yahoo’s image and maps search, while the rest are behind Google. Yahoo Search itself accommodates only 12.1% of visits compared to its Mail and Yahoo.com that have 37.47% and 30.62% user visits respectively.

The argument that has been put up or rather the fear lurking that if Yahoo is to loose its Search, it would loose out everything else as well. The results of the analytics differ from such hallucinations as all of Yahoo’s properties have their own worth in the market and there is no such thing as Yahoo loosing its identity if it were to agree for a total buy out of their Search.