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Hot on the heels of Google Analytics relaunch, Sitemeter, a website visitor tracking service is launching a new and improved user interface and reporting tools. Sitemeter is used by many popular blogs like Techcrunch, Mashable, ReadWriteWeb and others to display their daily visitor and pageview stats.

The previous version of sitemeter was plain ol html page that displayed stats in tabular form without any graphs or pictorial representations. The new version, however is extensively using bar and pie charts to show data points such as gender, age education, household income, ethnicity, area of interest and other such key metrics. The changes are being rolled out and will take a while for all accounts to be able to see the new graphs. See User Interface snapshot below.

The thing I like about Sitemeter is the ease with which website stats could be shared with the visitors of your site. All a visitor has to do is click on the sitemeter logo on your site, which gets displayed when you are using it to track stats, and they will be taken to the same stats page that is visible to you when you are logged in. This is specially handy when someone wants to share site stats with potential clients or sponsors.

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