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May 3 2007

Digg Update: May Be We Could Call It a PR Success Now

Bilal Hameed 

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When I covered the Digg Crisis yesterday, I mentioned that an unintentional result of this entire backlash, is “the immense PR and marketing gained by digg. The entire event got covered by every single technology focused blog from Boing Boing and Techcrunch to CenterNetworks and the story is all over TechMeme as if there is nothing more important in the world of technology today”.

But a friend was quick to point that there is no main stream media coverage of this, which essentially means that only those people are talking about it who already know about Digg. With The New York Times, CNN and Wired covering the fiasco, may be we could term it as a major marketing win for the startup. So the people who don’t already know about Digg are also talking about it, and are getting to know what could be done on this site.

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