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Yahoo has partnered with SanDisk to launch a new wifi enabled MP3 player, called the SanDisk Sansa Connect, that will allow users to listen to Yahoo Music and also syncs up with their Flickr account. The device will allow Yahoo to have some sort of a representation in the portable music player market dominated by Apple´s iPod, with Microsoft limping around with Zune.

With the device, all a user has to do is to find a Wi-Fi network and start streaming internet radio from Yahoo Launchcast, browse photos on Flickr, register with Yahoo Music Unlimited To Go for $15 per month and download any tracks or albums you like. The Yahoo music library sports around 1 million+ songs, but with the fall of DRM empire, users might be enticed to buy a song outright instead of subscribing to a library for indefinite period of time.

Yahoo´s Ian Rogers is promoting the device and the Yahoo subscription plan vs. downloadable music and is trying to achieve a moral high ground by saying that

For those of you about to complain about the $12/month to get unlimited tracks (like, um, Steve Jobs), check yourself before you riggity wreck yourself. Labels and artists get paid for every radio play and every Yahoo! Music download to the Sansa Connect, whereas we all know iPods are mostly full of not-paid-for MP3s. At Yahoo! would like to help maintain a healthy music business, compensating labels and artists at a fair price to consumers. The labels and the consumers have been pretty far apart in this negotiation and we think we’re doing a damn fine job striking a balance between the two with the rich feature set Sansa Connect and reasonable monthly price of Yahoo! Music Unlimited. We hope you think so, too. If you’re not part of the solution, you’re part of the problem, right? (emphasis added)

Techcrunch has returned the favor by informing him that the songs on iPods are ripped from CDs which were purchased legally and that customers should not be forced to buy the same songs over and over again.

I now find it really lame to see a company coming out with a product and immediately start bashing competitors in all sort of ways. This really spoils reputation, even if it does not do any other foreseeable damage. Bashing or no bashing, it will certainly be tough for any one to cut a slice from the portable music market, dominated heavily by iPod.

Read: PC World

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