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ZenZui is a spinoff from Microsoft that primarily is a web browser geared towards making web surfing easier from mobile devices. According to the official statement “It is designed to transform how people engage, consume and interact with the web content through revolutionary mobile user experience and information ecosystem.”
ZenZui divides the mobile screen into 36 6×6 virtual grid of website widgets. These widgets can then be panned and zoomed in or out using touchscreen or number pad. Users can zoom all the way into one widget and as far out as a 4×4 grid of widgets.
The prototype was initially developed at Microsoft Research Labs at Redmond before being spun off. The independent company has already raised $12M in Series A funding from SeaPoint Ventures and other investors.
All the 36 grids are currently powered by content partners like Zillow, Eventful, Kayak and so on. The company will run revenue on CPA or CPM basis. The revnue will be split with widget developers, thus encouraging them to participate.
Also see Techcrunch.
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Tags:microsoft mobile widgets zenzui
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