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Google has just launched its PayPerAction (PPA) product for Adwords. This product would cause serious jitters to the affiliate networks.

By using PayPerPost users will be able to pay only if a certain action is completed by their customers. These actions could include from clicking on a Ad to signing up for their service. The ads will be available to entire Google content network in text, link and text link ad (Have they taken this idea from TextLinkAds ?) formats. The ads would currently only be available to advertisers in the US, but i hope that soon this will roll out globally.

Google has previously denied any foray into affiliate network space, but with this launch they have really entered the club in a big way. Also see Andy Beal´s take on this. The PayPerAction FAQ is here

Another feature release from Google is the ability to have themes for your Personalized Homepage. This is really nice, not something that adds to usability but is great for aesthetics. I for one wont be bored with my startup page.

The themes could change the background, text colors, icons, Google´s logo, button sizes and a lot more. It is actually an XML that contains a list of CSS files. Google says that “the theme will dynamically change to match your time of day, and other weather factors in your area”. All you need to do is set your location.

I really liked this one. The personalized home page becomes even more personalized.