Google Acquires Trendalyzer
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Google has just announced that they have acquired Trendalyzer software, created by Sweden based analytics firm Gapminder.
Trendalyzer “unveils the beauty of statistics by converting boring numbers into enjoyable interactive animations”. It is yet to be known where Google intends to use Trendalyzer, but speculations are that it will be used to augment Google Analytics. The Trendalyzer team will be leaving for Mountain View, where they will be working on improvements and scaling of the product, which Google might launch for free to the rest of us. Trendalyzer could be of more value than just spicing up Google Analytics as it can improve any function or application in which data might be better visualized.
Tags:analytics gapminder google visualization
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Comments
Pingback from Startup Meme » ClickTale Launches Heatmaps
Date: April 3, 2007, 2:30 pm
[…] is a similar service. Google recently acquired trendalyzer an analytics service, where as previously they bought Urchin a web analytics service and offered it […]
Pingback from Startup Meme » Experian Acquires HitWise for $240 Million
Date: April 19, 2007, 11:52 am
[…] campaigns. This has resulted in increased activity in the web analytics market with Google buying Trendalyzer, Quantcast raising $5.7 million in first round of funding, comScore filing for an IPO, and […]
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